STRICTLY BUSINESS BLOG

Turn Your Heart Work Into Your Life's Work

Why Workplaces Need to Start Supporting Parents Sooner

hr & business working parents Apr 09, 2025
New mom on maternity leave, holding baby and working on her computer

Introduction: The Problem No One Talks About

Most companies think of parental support as a benefits conversation—offering paid leave, childcare stipends, or lactation rooms. While these are incredibly important, they’re reactive solutions.

Here’s the truth: By the time a parent needs these benefits, it’s often too late to prevent stress, burnout, or career setbacks.

The solution? Workplaces need to start supporting parents sooner. That means shifting from last-minute policy perks to proactive workplace strategies that make parental transitions smoother.

Why Early Support Matters

💡 Parental transitions aren’t just about leave—they impact careers, mental health, and retention.

🚨 Fact: More than 40% of women leave the workforce within a year of having a baby (McKinsey, 2023).

🚨 Fact: Employees with workplace flexibility are 2.6x more likely to stay (SHRM, 2024).

🚨 Fact: Many employees don’t realize they need workplace accommodations (like schedule adjustments or project planning) until they’re overwhelmed.

Employers who support parents proactively will:
Reduce burnout and turnover
✅ Improve talent retention and recruitment
✅ Build a more inclusive and adaptable workplace

What Workplaces Get Wrong About Parental Support

The Myth: “Parental leave is enough support.”
The Reality: Leave is just one small part of a parent’s work journey. True support starts before leave and continues long after returning.

The Myth: “HR can handle it when the time comes.”
✅ The Reality: HR can manage policy, but managers & teams must actively plan for parental transitions (like adjusting workloads, flexible scheduling, or transition planning).

The Myth: “Parents figure it out on their own.”
✅ The Reality: Most parents don’t realize how much planning they need (and/or how to do the planning) until it’s too late. Employers who provide clear guidance, early planning resources, and manager training create better outcomes for everyone.

The Solution: Proactive Workplace Support for Parents

Start Conversations Early: Employers should encourage discussions about family planning and work-life transitions before pregnancy, adoption, or caregiving begins.

Provide Career Planning Resources: Instead of just offering leave, companies should offer structured career transition planning (how to delegate, how to return, long-term career impact).

Train Managers: Most workplace struggles come from poorly managed transitions. Managers need training on how to support working parents—from workload adjustments to emotional support.

Create Inclusive Work Cultures: Parental support benefits everyone—not just parents. Companies that normalize flexible work, mental health breaks, and career transitions build stronger, more adaptable teams. Embedding empathy & family-friendly resources into workplace culture ensures parents are supported, and supported from the beginning, when they actually start to think about having a family.

Final Thoughts: A Shift in Workplace Mindset

Parental leave shouldn’t feel like an obstacle course. When workplaces support parents before they need it, they create stronger, happier, and more engaged teams.

💡 What if your workplace saw parenthood not as a challenge—but as an opportunity to build a more future-ready workforce?

📢 Join the Conversation: What’s one workplace change that would make life easier for working parents? Drop your thoughts in the comments!

Ready to take control of your parental leave? Download my free Parental Leave Planning Checklist to make sure you don’t miss a thing!

SUBSCRIBE & BE THE FIRST TO KNOW!

Sign up to receive emails about new blog posts, expert tips & tools,  early bird specials, and more.

I hate SPAM. I will never sell your information, for any reason.